Social Network Marketing

It seems that social network marketing is finally starting to catch on in the world of books. Even major publishing companies are jumping on board. The problem is that these companies are approaching things wrong. They are hiring 30-somethings that are fabulous in their respective field of marketing but lack the "young" factor. I started out on MySpace as a personal user and after mastering the different ways to exchange and communicate via the site I saw a real potential for promotion.

After quite a bit of success marketing bands and music on MySpace I wrote a book detailing the process of social network marketing. It was shortly after that that I was hired by Mill City Press to develop and run social networking sites for their authors. At first, I wasn't certain how the transition would work. Would people REALLY want to buy books from people they met on MySpace? I actually found that people were more than enthusiastic to have writers contact them. There was such a saturation of music that books were almost refreshing change.

Later I started playing with different networks such as Friendster, Xanga, Face book, Gather, Yahoo 360 and Live Journal. I came to find that each network had a unique stength and target audience. For example Friendster tends to interest our older audience while Facebook is dominated by the college network. Since Facebook opened its network there have been age and demographic shifts but it still remains a super power for targeting the college aged user.

I have read several books and articles on social network marketing(a good marketer knows what they are up against) and I have found the information to be rather generalized and some of it outdated. To make a long story short if you have any questions regarding social networking, you are in the right place.