A sell sheet is a powerful little document you can use to promote your book to anyone--it's like a book industry business card containing every possible bit of information about your book all in one location, in one page.
There are several elements you will want to make sure to include in your sell sheet to ensure its effectivity when it reaches the hands of book sellers and other industry executives:
Title: You can list this in several prominent places to help secure its place in the person's mind.
Author: Again, list your name in at least 2 different places on the page. You may want to include a brief biographical statement as well, if its relevance enhances your credentials.
Genre/Category: Give the subject, genre, or category of your book to make clear your intended audience.
ISBN: Offer your International Standard Book Number.
Binding: Specify how your book is bound, Paperback, Hardbound, etc.
Publication Date: List the date your book was made available to the public.
Pages: List the total number of pages of your book.
Price: Give the retail price of your book.
Trim Size: Give the dimensions (width x height).
Available from: Offer information on how to buy your book from wholesalers and retailers.
Synopsis of Your Book: Definitely include your book's synopsis as the main feature of your sell sheet, along with a good image of your cover design.
Reviews: Offer several cogent praises from readers and others in the industry who have reviewed your book.
Lastly, use quality paper and printing. Your sell sheet is what is going to act as your ambassador in your physical absence. Use slightly heavier card stock, quality ink, and a high resolution image. If you don't have these resources available to you in your home, get it printed at a Fedex/Kinkos or other such professional printing companies.
To see an example and get more information about sell sheets, click on the link above!
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